It’s a matter of hours earlier than Google IO 2018, the place Google pulls again the curtain on what they’ve deliberate for the way forward for our favourite tech platforms. We’ve come to anticipate rather a lot from this annual occasion and this yr is not any totally different. There are surefire bulletins, rumors abound, and hypothesis aplenty- the place to start?
A glance over the full Google IO Schedule provides you with an concept of what to anticipate (trace: a bit of little bit of every part), but when there’s one factor we’ve discovered about Google IO it’s to anticipate the sudden. That’s precisely what we’re going to do- supply some hypothesis and loopy concepts on what might (however in all probability gained’t) occur at Google IO 2018.
One factor is for positive: there shall be tons and plenty of Android.
Android Popsicle or Android Praline Pecan Pie?
You might be virtually sure that Google will announce the official Android P identify at Google IO 2018, simply as they formally graduated Android O to Android Oreo at 2017’s occasion. I’ve predicted Android names with restricted success prior to now and this yr all indicators level to Android Popsicle (again in 2013 I predicted Peppermint).
It’s virtually written in stone that Android Popsicle would be the name- they’re colourful, refreshing, and invoke the sunshine and comfortable feeling that Google needs to convey with the Android model (to not point out Google’s Materials Design). Nevertheless it’s enjoyable to root for an underdog, so I’ve acquired my eye on Android Praline Pecan Pie as a sleeper decide. In any case, names of the official Android P obtain information on Google’s Developer website all include “ppp” after the gadget codename.
- Pixel (codename sailfish): sailfish-ppp1.180208.014-factory-3e45bada.zip
- Pixel XL (codename marlin): marlin-ppp1.180208.014-factory-1ff7eb1c.zip
- Pixel 2 (codename walleye): walleye-ppp1.180208.014-factory-bfdceeea.zip
- Pixel 2 XL (codename taimen): taimen-ppp1.180208.014-factory-8e44f67a.zip
Coming again to earth for a second, this can be a bit outdoors the realm of pure logic. Solely the primary letter of those codenames correspond to the Android model identify with the remaining characters following a reasonably strict naming conference. For instance, Android 8.zero Oreo downloads begin with OPM or OPD.
However hey, it’s enjoyable to dream, and nothing is formally official. Android Popsicle? Android Pie? Or one thing else? Share your personal Android P sleeper decide identify within the feedback.
Giveaway: FREE .APP Domains
Within the wild west of “domaining” there have been solely 5 kinds of area extensions that mattered:
- .com – by far the preferred
- .internet – for individuals who couldn’t get a .com they favored
- .org – meant for non-profits however truly a dumping floor of randomness
- .gov – for official authorities use solely
- .edu – for verified instructional establishments
Then alongside got here .information, .biz, .us, and a bajillion others. Early use of those extensions have been typically seen as pink flags, warning a scammy/spammy website might lie a click on forward. After almost 20 years of area squatting and bootstrapping we’ve been considerably desensitized. Big corporations with restricted budgets have made .io, .co, and lesser recognized extensions their house. Slowly however certainly, credibility and familiarity have worn on suspicion.
Again in 2015, Google forked over $25M to buy the rights to the .app extension. Simply this week they started promoting .app domains based on the next tips:
- March 29th, 2018 – Trademark holders invited to register
- Might 1st – eighth – Early entry interval (open to public at premium)
- Might eighth – Common availability
You could discover that common availability coincides with the primary day of Google IO. Coincidence? We expect not. At GoDaddy, one of the crucial widespread area registrars, they additional clarify that the “Early access period” isn’t first come first serve:
Anybody might pre-register a .app area throughout this part. A number of purposes for the identical area will go to public sale. In case you are not awarded the area, you’ll obtain a full refund.
However what is going to they anticipate builders to do with the domains? How are .app domains totally different? For one, all .app domains include HTTPS protocol for enhanced safety. Take a look at this chunk from Google Area Registry:
Now there’s a safer area for apps. From video games to information to schooling to enterprise, .app is the right house to advertise apps on the internet. The .app area is a superb place to showcase a singular and reliable vacation spot, so customers know they’re getting the actual factor. Whether or not offering a related obtain hyperlink, deep linking, sharing screenshots, launch notes, or critiques, .app is the place to share your app with the world.
That’s good in concept, however Google has dropped the technical requirement that .app domains be used for app-related content material. It might have been a nightmare to implement, and so it appears the group of those that buy .app domains will inherently decide the extension’s future. What higher solution to set .app forth on the fitting foot than by gifting a website to the builders almost definitely to place it to good use?
In years previous, Google has given away some hefty gadgets for free to all attending builders:
- 2009 – HTC Magic
- 2010 – HTC Evo 4G, Motorola Droid, Nexus One
- 2011 – Galaxy Tab 10.1, Collection 5 Chromebook, Verizon MiFi
- 2012 – Galaxy Nexus, Nexus 7, Nexus Q, Chromebox
- 2013 – Chromebook Pixel
- 2014 – LG G Watch, Samsung Gear Stay, Moto 360, Google Cardboard
- 2015 – Nexus 9, Improved Google Cardboard
- 2016 – None
- 2017 – Google House, $700 in Cloud Platform Credit
These previous couple years, Google has efficiently tempered giveaway expectations, placing extra emphasis on builders and providers. Hardware bulletins have been pushed to a separate occasion later within the yr, constructed across the Pixel and Google’s rising assortment of sensible devices. Google has as an alternative begun gifting credit score to developer-focused providers. Giving builders a free .app area aligns with their newly clarified aims.
We’re predicting that when Google closes their dialogue of .app domains on the Google IO 2018 Keynote, they announce all builders in attendance get a coupon code for 1 free registration.
Additional credit score: we wouldn’t be stunned to see the brand new Lenovo VR Headset given out both, contemplating its Daydream help. What do you assume Google will give away at IO this yr (if something)?
Identify your personal Assistant
Amongst Google’s most profitable ventures prior to now few years has been Google Assistant, working in tandem with sensible audio system similar to the corporate’s personal Google Residence (to not point out Google House Mini and Google House Max). It launched as probably the most succesful assistant, leveraging Google’s information graph to reply all types of questions precisely, and its been steadily including new options and capabilities.
One frustration has been the “Okay Google” and “Hey Google” scorching phrase requirement, limiting the command to provoke Google Assistant to those two phrases. Whereas Amazon has named their assistant Alexa and Apple has Siri, Google’s assistant is the generically outlined “Google Assistant”. This yr, look for Google to permit customers to set their very own assistant names.
This may fall in keeping with guarantees Google made final yr, utilizing machine studying to offer a custom-made experiences to every consumer. You’ll be able to already practice Assistant to acknowledge voices, so permitting Mother, Dad, and the youngsters to every identify their very own Assistant wouldn’t be a stretch. A logical start line would let every consumer choose from an inventory of Assistants with predefined character traits and tendencies.
This might make branding Google Assistant a bit harder since there can be no outlined identify, however the tech appears inevitably headed on this course. Developer APIs that allowed third events to construct their very own assistants – with their very own distinctive personalities and options – as a layer on prime of Google Assistant, can be a compelling addition.
If that is introduced at Google IO 2018, look for a restricted variety of user-selected assistants to develop into out there, briefly avoiding the push for individuals to offer their Assistants all types of weird and devious names. Earlier than lengthy, quite than asking in case your good friend makes use of Google Assistant, you could be asking which Assistant they use and the place they will obtain it.
We’re anticipating Google Residence and Google Assistant to play a HUGE half in Google IO 2018. It’s doubtless we’ll additionally see extra superior integration with Google’s productiveness suite such because the newly redesigned Google Calendar and the newly launched Google Hold app.
YouTube TV Stick
Android TV hasn’t been up to date in fairly a while however that doesn’t imply Google isn’t exhausting at work within the tv area.
Google’s ad-free “YouTube Red” program prices $10/month and in addition offers entry to unique content material and exhibits together with the superb and newly launched “Cobra Kai“. Fans of the 1980s hit trilogy “Karate Kid” will perceive. It’s presently free to attempt for one-month and price a shot, if not for an ad-free expertise or Cobra Kai than for the capability to maintain YouTube audio enjoying within the background in your Android Telephone.
In the meantime, YouTube TV offers Stay TV from 50+ networks at $40/month together with native information and sports activities. Regardless of letting every family join 6 accounts with limitless cloud storage for DVR, YouTube TV hasn’t fairly caught on.
Final month we caught a glimpse of a possible Google-backed TV stick that mashes collectively Android TV and Chromecast. It will not be what Google has up its sleeve, however contemplating the final massive Android TV replace was the Nexus Participant in 2014, we’re hoping and anticipating there’s a huge TV announcement or two within the playing cards.
Might Google launch a YouTube TV Stick at Google IO 2018? When Google launched Chromecast seemingly out of nowhere in 2013, the reasonably priced $35 dongle turned an in a single day sensation. Lending the YouTube model to a TV stick would make it an instantaneous shopper attraction, boosting visibility for their YouTube Pink and YouTube TV providers with a fantastic promotional package deal. From a hardware perspective it might probably be the Android TV and Chromecast mashup we’re anticipating, however designed to cater to YouTube’s worldwide viewers and notoriety.
Would you purchase a YouTube TV Stick that optimized an expertise with YouTube Purple and YouTube TV? Or would you favor to stay with a extra conventional Android TV Stick that mixed an intuitive TV consumer interface with Chromecast performance?
The breadth of Google services is mesmerizing. From Google Search to Google Fiber to Google Fi to Google Categorical to Google Drive to Google Plus to you identify it- the corporate needs to be with us each cease of the day. It may be complicated for shoppers to know precisely what Google has to supply and the place they will get it, particularly in areas the place choices overlap ( Google Play Music and YouTube Music).
For my part, Google can be sensible to supply bundled service for a month-to-month subscription, permitting customers to take pleasure in all kinds of paid Google providers from throughout the board. The corporate’s bottom-line message must be that it doesn’t matter what you need, Google can ship it with one easy subscription.
This can be a technique that Amazon has employed with nice success. Don’t consider me? Ask the individuals surrounding you proper now if they’ve Amazon Prime. I guess the bulk do. Both that otherwise you didn’t ask.
Whereas Amazon began Prime with solely free 2-Day delivery, they’ve stored including providers to the record of advantages through the years. Google must back-in to this philosophy, nevertheless it’s one thing they need to think about (in the event that they haven’t already). An announcement at Google IO 2018 can be a very good place to make such a transfer.
Amazon just lately elevated their Prime subscription worth to $119/yr, roughly the identical worth as YouTube Pink alone. That makes placing an reasonably priced price ticket on an all-inclusive Google-offering slightly difficult. If Google have been to go this route, they’d possible make “Google Prime” filled with restricted presents with the power to improve a la carte. And that’s precisely what I might need.
Would you subscribe to an Amazon Prime-esque Google service that bundled collectively all of their numerous subscription providers into one low month-to-month price? And in that case, what would you hope for it to incorporate? What can be a good month-to-month worth? Tell us within the feedback!
Put on OS Refreshed
The struggles of and disappointments with Android Put on has been nicely documented. To summarize: Android Put on smartwatches didn’t show profitable so Qualcomm stopped updating their wearable chipset. With out an efficient various, lackluster hardware has been the usual for a number of years. Throughout that point, Android Put on has languished.
Then earlier this yr, Google determined to rebrand Android Put on to Put on OS by Google. On the most elementary degree, Google aimed to draw the eye of iPhone customers who might have beforehand thought Android Put on smartwatches solely labored with Android units. The identify change is sensible for that purpose alone, however it additionally exhibits that Google is revisiting tips on how to greatest place an getting old lineup of uncared for wearables.
On the most elementary degree we’ll get an earful concerning the new identify with fairly graphs and charts displaying spectacular progress in wearables. They could have to control the info to make it work, however they’ll get it achieved. What we’re hoping for is one thing a lot greater: the announcement of a brand new Qualcomm chipset designed particularly for wearables together with some companion bulletins within the hardware division. Even higher can be a Google-designed smartwatch, paving the best way for future wearables a lot the best way that the Nexus line aimed to do for smartphones.
Google Lens: Potential Recreation Changer
It’s been awhile since Google launched the Pixel 2 and Pixel 2 XL, however many would argue it nonetheless has the perfect performing smartphone digital camera available on the market. That’s largely because of Google’s digital camera software program. Digital camera efficiency is usually the differentiating issue of smartphone purchases and so the corporate has made their photograph and video expertise a precedence.
Final yr we noticed loads of updates in Google Pictures together with Shared Libraries, Photograph Books, and drastically improved “Assistant” options to routinely compose spotlight movies out of your journeys. It was additionally at Google IO 2017 that the corporate introduced Google Lens.
As followers of Google Goggles will know, the idea of Google Lens isn’t new. Take a photograph of one thing – something, actually – and Google will use contextual info to determine the themes inside your photograph, predict what it’s you need to see or accomplish, and serve it up on an actionable platter with out having to anything. A barcode may convey up buy choices, a landmark might convey up historic information, and a photograph of a plant or insect may determine the species. These are the fundamentals, however we expect Google’s plans for Lens are rather more formidable.
Google Lens was among the many most promising demos at Google IO 2017. Virtually a yr later, most individuals with out Pixel units nonetheless don’t have entry to the function. Samsung tried one thing comparable with Bixby Imaginative and prescient on the Samsung Galaxy S9 and S9 Plus, nevertheless it doesn’t really feel like far more than a novelty in real-world use.
Look for Google to construct on final yr’s Lens announcement with some breathtaking demonstrations, showcasing how photographs and movies can play an element in Google’s AI-driven ecosystem.
Google’s Subsequent Massive Factor
Nothing will get shoppers extra excited than Google Moonshots, they’re huge image concepts which have the prospect to vary the world as we all know it. Shoot for the moon, even in the event you miss you’ll land amongst the celebs? … or one thing like that?
It’s thrilling, positive, however fiscally accountable? Not precisely. Ignoring instant revenue for the sake of creating recreation altering technologes is admirable, however not for the shareholders of a publicly traded firm. Thus many moonshots have been just lately grounded.
That being stated, Google takes nice delight within the progressive work occurring at Google X, the place their present, previous, and graduated moonshots reside. Present tasks embrace Challenge Loon, Challenge Wing, and Makani. Graduated tasks embrace Waymo and Glass. After which there are all of the failed initiatives, put to relaxation within the Moonshot graveyard.
You’ll be able to anticipate that we’ll get updates on present Google X tasks, however I wouldn’t be stunned if Google makes at the very least one massive announcement on this realm. Contemplating the very real-world implications that autonomous automobiles may have within the subsequent decade, I’d guess that Google will showcase their current work with Waymo, maybe interweaving the narrative with some updates relating to Android Auto. Updates could be relegated to higher-level partnerships and check research in choose cities, however a glimpse into how Google matches into our self-driving future is sensible.
When you might decide one Google X “Moonshot” idea to see the sunshine of day, what would you most wish to see?
What are your predictions?
Make your daring and loopy predictions for Google IO 2018 within the feedback and make sure you rush again for “I told ya so” moments over the subsequent couple days.
And tell us what particular belongings you’d wish to see from Google IO!
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