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10 Harmful Blogging Myths You Need To Stop Believing

Blogging is a well known technique to generate income on-line. Sadly, because of its reputation, there are lots of misconceptions surrounding it. Not only are these misconceptions false, however they will probably be harmful to a blogger who’s only simply starting to weblog. In at this time’s article, I describe 10 running a blog myths that may harm your blog.

Blogging has been around for 20 years now. It started as a approach to publish one’s personal ideas and musings and has ultimately advanced right into a viable internet-based enterprise.

Many bloggers have discovered success on this platform, and thus it has grow to be one of the crucial well-liked methods to earn a living on-line. Precisely because of its reputation, too many bloggers at the moment are blogging about running a blog, and doubtless hundreds of thousands of articles are going round and being shared online.

The issue is that not all bloggers who’re writing these articles are certified or skilled enough to offer suitable recommendation with right, relevant, and updated info. Thus, newcomers haven’t any solution to know which of the recommendation they’re studying is predicated on reality and can assist them.

In at present’s article, I’ll talk about 10 running a blog myths that may hinder your success.

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10 Harmful Blogging Myths You Need To Overlook

Fable 1: Blogging is straightforward.

That blogging is a simple endeavor is probably one of the widespread myths round.

There’s a grain of fact to it, though; purchase a website identify, join webhosting, install your content material management system, and in a couple of minutes, you would have a blog up and operating!

Nevertheless, blogging doesn’t start and end with establishing the blog and writing your first weblog publish.

For starters, you’ll need to do keyword analysis, search engine marketing, content creation, and web site analytics. In addition, you’ll should study primary net improvement and design, albeit to a lesser degree.

In the long run, when you’ve got a strong content creation and search engine optimisation rhythm happening, you’ll need to study internet advertising strategies and gross sales so you possibly can probably monetize your blog.

Apart from all these expertise, you want to keep up with the newest developments in blogging as well as in internet advertising, social media advertising, and e mail advertising so you possibly can promote your content material effectively.

As you’ll be able to in all probability guess, it’s going to take time to study and get better at these expertise. There’ll be early mornings and late nights, especially at first.

“Yup, just trying to keep all these balls in the air!”

Contemplating the amount of time and the enormity of arduous work necessary to be a profitable blogger, I can say that not everyone seems to be reduce out for it. You’ll need to be insanely devoted and motivated to stick with it via blog posts that flop and promotion efforts that bomb.

You’ll should be patient sufficient to experiment with various things to seek out which ones work in your blog and which of them don’t. Most importantly, you’ll need to be enthusiastic about helping your readers and offering them with as a lot value as you’ll be able to that’ll help them remedy their issues.

If you’re ready to monetize your blog, you’ll have to have an entrepreneurial mindset to be successful. You’ll should be dedicated to a singular aim and at the similar time be flexible so you possibly can adapt to modifications and obstacles along the best way. You’ll need to be enthusiastic in serving to your viewers whereas working towards self-care so you’re in the most effective form to do it.

Think about having to juggle this all day, day by day, for years to return. Doesn’t sound really easy now, does it?

Reality: It takes arduous work, time, and a robust mindset to be a successful blogger.

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Fantasy 2: Blogging is all about writing.

Although writing is a large a part of running a blog, a blogger isn’t merely a author.

Many bloggers get intimidated once they’ve barely started because they really feel their spelling and/or grammar isn’t ok, or a minimum of nearly as good as they see on other blogs.

When you undoubtedly need to work in your writing expertise if you wish to produce readable and understandable content material, you’ll need to be judged on so much greater than your writing expertise.

As a blogger, the objective is to create priceless content material in your viewers. Positive, in case your content material is unreadable, it’s mechanically nugatory. But then, so is content material that’s eloquently written but lacking in info and educational worth.

This brings us to a different unfaithful assumption: just because you write nicely doesn’t essentially mean you’ll weblog nicely.

Writing nicely helps you articulate your level effectively, however that’s merely a bonus. Plus, even for those who assume you don’t write very properly, writing more weblog posts provides you the wanted follow and confidence to write down over time.

In the event you’re absolutely positive that you simply suck at writing, there are different options. You can outsource a copyeditor or proofreader to go over your writing, right what needs correcting, and point out these mistakes to you. This is not to embarrass you; this is the way you study.

microphone, video equipment, and camera

One other factor to remember is that you simply’re not restricted to written content on the subject of running a blog. Don’t be afraid to attempt to inform stories with pictures, podcasts, videos, or some other medium. As long as you convey your info successfully, it shouldn’t matter what sort of content material you’re presenting the knowledge with.

Reality: Robust writing expertise are a bonus. What matters is your information of your subject and that you could create content material, written or in any other case, that can convey that information to your readers effectively.

Fable three: “If you build it, they will come.”

Many bloggers consider that each one they should do is create their weblog, write one or two articles, and the readers will just show up.

It couldn’t be farther from the truth.

In fact, high-quality content material is at the core of your blog. Readers gained’t have any purpose to learn your weblog if your content is crap. However in addition, your content material is a part of your search engine optimization strategy; poor content will get ignored by search engine bots and lessens the probability that your content is exhibited to users looking for it.

Nevertheless, any blogger value their salt is aware of that having a weblog with nice content isn’t enough for readers to seek out your weblog. You’ll need a strong promotion and advertising strategy in place so you’ll be able to place your weblog in front of your target audiences and inspire them to share your content with other like-minded readers.

To create a advertising technique, you’ll should discover ways to look at your website statistics, type hypotheses based mostly on your evaluation, and formulate a plan using your information of promotion techniques, resembling by way of social media, emails, or advertising.

Reality: Readers gained’t visit your weblog of their own accord; it is advisable to reach out to them, tell them about your blog, and cause them to it.

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Fantasy 4: Visitors equals success.

I promise I’m not contradicting myself.

Simply as wonderful content isn’t sufficient to attract readers to your blog, a high quantity of visitors isn’t sufficient to say that your blog is a hit.

It’s straightforward to see why many individuals consider that a excessive volume of visitors is equivalent to success, as you’ll be able to in all probability guess from the wealth of articles on-line geared that will help you improve visitors to your weblog (even our website has such an article).

rush hour traffic on the highway

Whereas it’s true that you want more individuals to go to your weblog and skim by way of the articles, you’ll come to some extent if you’ll need extra visitors to truly show their help by subscribing to your updates, downloading your free materials, and eventually shopping for services that you need to supply.

You can drive visitors to your blog via many various ways, but it’s essential to give attention to the ones that may appeal to the kind of readers who shall be all in favour of what it’s a must to say and what it’s a must to supply.

The easiest way to draw this type of engaged readers to your blog is to publish content material that is really useful and relevant to them, find out where on the internet they’re more likely to spend their time, and meet them there to talk about your weblog.

No matter they want or want—whether or not it’s to realize some information, to unravel a problem, or simply to be entertained—give it to them. You’ll be rewarded with loyal, dedicated readers who will make your blog profitable.

Whenever you draw in interested, engaged readers, your blog can nonetheless be thought-about successful even if the visitors isn’t within the hundreds of thousands.

Reality: Both the quantity and high quality of visitors matter to the success of your blog.

Fantasy 5: You have to replace your blog daily.

This fantasy was based mostly on a premise that was true however not is.

At one time, Google favored web sites that have been regularly up to date, regardless of if the content material wasn’t excellent quality. So long as the web site will get updated regularly, Google ranked it greater on their search outcomes pages. Bloggers shortly caught on, and it turned a race to supply as many weblog posts in as little time as potential.

printing press

Consequently, when readers looked for content, serps served them content that is primarily worthless to them. On the similar time, this resulted in high bounce charges; that is, readers would stay on a page for mere seconds before closing the tab or window because the content material they have been getting wasn’t useful. This impacted bloggers negatively as nicely.

Ultimately, Google received smarter and altered their algorithms such that blogs with inferior content such that they’re proven decrease in search outcomes. Consequently, those blogs that contained high-quality content material, regardless of how often they have been updated, floated to the top of search results.

Thus, it is advisable to get it out of your head that you want to publish one blog submit a day on your weblog to thrive (until you’re a information or evaluate weblog in a time-sensitive area of interest like leisure). Change your focus to publishing high-quality content material at a consistent price, which is not essentially every single day.

Wonderful content takes time to create. You’ll have to completely analysis, edit, and proofread your content, apart from the actual writing. Additionally, creativity is a limited resource; tap into it too incessantly and it gets exhausted, placing you on the fast monitor to the not-so-wonderful world of burnout.

Attempt to publish two or three weblog posts every week, particularly at first. As you find your footing and other tasks discover their solution to your to-do listing, you’ll be able to afford to reduce on the frequency to at least one to two posts every week, however make sure that the standard remains the same or turns into better over time.

Reality: Attempt to create high-quality content on a daily schedule, as an alternative of posting mediocre content in striving to publish daily.

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Fable 6: Blogging is a contest.

Relying on your niche, a whole lot or perhaps hundreds of bloggers write about the same subjects as you’re.

Some are extra entertaining, some are better writers, others have a larger social media following.

It’s solely logical to deal with bloggers in your area of interest as adversaries, with the necessity to beat all of them, and it’s definitely troublesome to think about running a blog as anything but a race to the highest, loser be damned.

runners on the starting line at a track

But the fact is that connecting and networking with other bloggers advantages everybody in the niche greater than pushing other bloggers apart to get to the place you need to be.

Positive, you need to be a leading authority in your niche. You need your content material to be persistently on the highest of search engine outcomes. But life just isn’t a competition, and neither ought to blogging. There’s loads of room for everyone to have their very own reader base because everyone has various things that they bring about to their weblog that nobody else has.

So stop with the blogger envy. Give up evaluating yourself with different bloggers and making an attempt to beat them. As an alternative, go back to your personal objective, listing down short-term and long-term objectives for you to have the ability to achieve your objective, and rejoice your successes. Do what’s greatest for you and your weblog.

Once you’ve labored in your insecurities, you’ll understand that everyone can also be simply doing their greatest for them and their blog. Change your mindset of your niche as a huge contest and think about it as an alternative as a group, with everybody having the chance to do something good for other members of the group.

five fists meeting on top of a workdesk with laptops, notebooks, and coffee all over“We’re all in this together.”

As an example, you possibly can promote one another’s content material to widen your attain. This can be shortly completed by buying and selling shoutouts on social media and in your respective blogs. Guest running a blog is one other method to do this, but this takes extra work than simply sharing links.

More veteran bloggers may give you recommendation on technical elements of your weblog, as long as you retain your queries easy and don’t take an excessive amount of of their time. They’re also the ones to seek help with relating to sensible points of blogging, corresponding to how you can cope with a snarky commenter, or when to hire a freelancer or ghostwriter. Don’t overlook to pay it forward if you turn out to be a veteran blogger.

Most of all, networking together with your fellow bloggers provides you the type of moral help that can solely come from people who are on the same journey and dealing with the same obstacles as you’re. They will even encourage you to go on whenever you don’t really feel like displaying as much as blog, actually and figuratively.

Reality: Networking with other bloggers in your area of interest will do more good than isolating yourself by being too competitive.

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Fable 7: Blogging is just too costly.

One other widespread fantasy is that it costs too much to be a blogger.

This is in all probability because so many bloggers promote so many instruments and add-ons for blogs as affiliates for these instruments that newbies turn out to be satisfied that they want all these instruments for their blog. Once they compute all the prices all these would entail, they balk and reduce prices on the fallacious gadgets.

Let me make it clear: running a blog does value money. Nevertheless it doesn’t need to value too much money. It’s a matter of figuring out what to spend on so that you simply get the maximum returns.

stack of hundred dollar bills

The elemental gadgets you could launch your weblog are a website identify and website internet hosting. Your domain identify is the identify of your blog that you simply enter on the tackle area in your net browser. Website internet hosting is the area on the internet that it is advisable lease the place the information related together with your blog may be saved and accessed.

Relying on the supply of your area identify and the quality of your web site internet hosting, these two fundamentals will value you round $100 to $250 a yr. This seems like lots, however considering your options for monetizing your blog in the long run, this can be a worthy investment.

Freshmen make the mistake of skimping on this value by beginning their blogs on free blogging platforms, reminiscent of Blogger, Medium, or Wix. This can be a large mistake as a result of once you begin posting online, you’re already constructing your model. You can ultimately migrate to your personal website on your own area identify and hosting, nevertheless it’s going to be troublesome as time goes on.

The subsequent thing to think about whether to spend on or not is your web site theme. There are many free website themes you could obtain, however it’s value springing for a couple of dollars for paid themes. You’ll need a good-looking, user-friendly, secure, and responsive theme that has strong buyer help and is regularly up to date. You can find themes that meet these necessities for less than $100.

framed photos mounted on a wall

You’ll additionally have to have inventory pictures to make use of in your web site and on your blog posts. This is another one that you simply don’t need to be spending too much on. There are many websites with free inventory photographs that you would be able to obtain on your content material. Nevertheless, if it’s in your homepage or a hero picture, you may think about spending a number of dollars to purchase high-quality stock photographs.

There are additionally loads of tools out there that may allow you to do keyword analysis, optimize your website for serps, and promote your blog on social media and thru e-mail advertising. Be careful when purchasing around as a result of there are plenty of paid tools which might be truly worthless, as well as free instruments which are truly very helpful. Take the time to research evaluations on these instruments.

The identical precept applies to learning info and new expertise which are related to blogging. There are a ton of assets on the market, each free and paid. The one question is whether you have got the time to vet all the weblog posts and training courses out there. Similar as with the tools, there are plenty of paid courses which might be truly nugatory and loads of free courses which might be truly very beneficial.

Reality: Blogging requires some financial funding, however it doesn’t need to be too high an funding.

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Fable eight: All net hosts are created equal.

Quite simply, in case you have an internet site and you want internet users to be able to access it, you want an internet host.

Because there are so many website hosting corporations on the market, and lots of of them have affiliate packages, it’s straightforward to get selection paralysis. You don’t know which one to choose so that you just decide the primary one you see and go together with it. In any case, they’re all the identical… Aren’t they?

Removed from it.

Nevertheless, it’s understandably exhausting to know which net host is best for you whenever you’re only simply starting out. Listed here are the essential issues to examine and examine in an internet host.

Sort of internet hosting. When you’re not conversant in webhosting varieties, there are three. There’s shared hosting, by which a number of clients and web sites are sharing the same server; digital personal server (VPS), by which servers are nearly divided such that every buyer has an allocated area; and dedicated server, through which an actual physical server is dedicated on your use.

rows of computers in a server room

For novices, shared hosting ought to be sufficient to arrange your weblog, but verify if they provide these three varieties of hosting and whether you possibly can simply improve. You don’t need to change your net host each time your needs change. Choose an internet host that can grow together with your blog.

Bandwidth. Bandwidth is the amount of knowledge downloaded from and uploaded to an internet site. The more bandwidth your internet hosting plan has, the more users can entry your weblog at the similar time. For a starting weblog, low bandwidth is probably sufficient to accommodate your readers, but as your readership grows, so ought to your bandwidth, so verify your limits.

Storage and RAM. When your website is pretty small like a weblog can be, you not often need to fret about disk area; website hosting corporations often supply unlimited disk area for many who subscribe to shared internet hosting. Remember, though, that “unlimited” doesn’t truly imply with out limits. Website hosting corporations do have a restrict to the disk area they will provide to shared hosting subscribers, however clients not often reach this restrict, if at all.

rows of computer chips on a printed circuit board

E mail internet hosting. Having an e mail with your personal area identify seems more professional and businesslike. Hosting providers often throw this in their plan choices anyway, however it doesn’t harm to double-check if they provide it. Also, see if they have options akin to forwarding, filtering, autoresponder compatibility, and antivirus software program.

Security. The last thing you want is on your website to be hacked, so verify for security measures corresponding to firewalls, SSL certificates, automated updates (particularly on your CMS), and automated backups.

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Server reliability. A website hosting service is just nearly as good as their servers. Having your website accessible at all times is vital to your success as a blogger and past. Every second your blog isn’t obtainable to visitors translates to dissatisfied readers and followers. Plus, if you ultimately monetize your blog, every second that it’s not out there is misplaced leads, lost opportunities to promote. Briefly, it’s money down the drain.

You’ll need their servers to be operational all the time; ideally 100%, but since this isn’t a sensible goal, you’ll want to search for a number with a server uptime of a minimum of 99%. Additionally, examine if they provide to reimburse clients for any unexpected outages.

Flexibility. Should you do determine to make modifications in your internet hosting plan (subject to the terms and circumstances of your agreement), will your net host be capable of implement these modifications instantly? Or would they need a while?

Ease of use. Net hosts often provide an interface where you possibly can deal with your website. It’s often a dashboard that permits you to do numerous tasks, reminiscent of establishing your area identify/s, including or removing new databases to your website, managing the email addresses in your area identify, and renewing or upgrading your hosting plan.

You need an interface that’s user-friendly, intuitive, and straightforward to navigate. If the training curve is just too excessive, it’ll take valuable time away from truly maintaining your blog.

control panel with buttons in RussianIf it seems anything like this, run.

Caption: If it seems something like this, run.

Customer support. In the event you do have any hassle utilizing their interface, or if in case you have another technical considerations or questions about billing, would you have the ability to contact them at any time of day? Do they provide multiple help channels, corresponding to by way of stay chat, e mail, or even telephone or video call?

Upfront and hidden costs. Another consideration is the subscription worth of the hosting plan.

Shared hosting plans can begin at $10 and even less per thirty days. Have in mind, though, that some hosting websites supply extremely discounted charges within the first yr of your subscription after which hit you with a better month-to-month payment when the primary yr is up. All the time learn the positive print.

multiple stacks of coins

It’s additionally value understanding how much upgrading to more devoted internet hosting will value you. Ideally, you’ll need to persist with the website hosting firm that may present quite a lot of hosting plans so they can cater to your wants as your weblog grows, and have these plans fairly priced.

Account restrictions. Rigorously learn the phrases and circumstances of your internet hosting service, particularly people who pertain to terminating your service after you’ve used a specific amount disk storage or decreasing your download speeds after you’ve reached a certain bandwidth.

Reality: Some website hosts are better than others. Know what you want from an internet site host before deciding which one to get.

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Fable 9: Weblog design doesn’t matter.

Content is such a huge think about your blog’s success that a lot of the articles you’ll discover on-line about enhancing one’s weblog are about content material: methods to create wonderful content material, find out how to promote the content, learn how to improve content material.

Blog design will get relegated to the background when discussing a weblog’s success, but blog design does matter.

design notebook with wireframe drawn on it, with a felt-tipped pen on top and a smartphone beside it

The content is the guts and soul of a blog, but the design is what draws and retains readers’ eyes on the content material.

As an example, weblog design covers which colours and fonts you employ to show your content. This will appear mundane things to concentrate on, but selecting the best fonts and the suitable colours in your textual content truly help your content material be more readable.

Weblog design also covers the feel and appear of your blog. Nobody needs muddle, but no one needs an excessive amount of empty area. Equally, no one needs colours that clash, however nobody needs a boring palette both. Strike the fitting stability in your weblog’s appearance in order that it seems to be skilled and but relatable.

How your visitors navigate and use your website additionally falls beneath blog design. Can they easily entry the pages they need to? Can they easily discover the knowledge they need to read using keywords? Do your menu icons clearly depict what they’re alleged to characterize?

A poorly designed blog distracts from the content and draws consideration to itself, whether or not it’s destructive attention (e.g., jarring colour mixtures) or constructive consideration (e.g., too-attractive hero image that one can’t help taking a look at). What you want your readers to concentrate on is your content material, and the looks of your blog needs to mirror that.

General, you need your content material and design to enrich one another in giving your readers the most effective expertise they might anticipate.

Reality: Blog design works together with your content material in order that it’s introduced in the easiest way attainable.

Fantasy 10: Blogging is lifeless.

Yearly, the web goes abuzz with speak that blogging is lifeless.

tombstones under a tree

The truth is, we have now an entire article about it (you’ll be able to read it right here if you wish to delve deeper).

One argument is that there at the moment are many various kinds of content material that internet users can now eat: video, audio, infographics, even slides. But written content is way from being passé. Written language will all the time be totally different from video and audio content material. There are nuances of written language which you could by no means get from other media.

Another argument is that social media is a better platform to publish one’s ideas and considerations and attain a audience. Sure, the viewers is on social media, however social media can’t substitute running a blog.

For one, anything you publish on social media isn’t truly yours, since you don’t personal these platforms. Whenever you build your personal website, you’ve got full control over the content you publish as a result of that’s yours.

The bottom line is that ever since running a blog started, it’s been adapting to the modifications on the internet and how content material is being revealed and consumed.

Reality: Blogging is NOT lifeless; it’s altering.

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Conclusion

Blogging is a probably profitable endeavor, and you’ll solely achieve success if your information is correct.

Right here’s a recap of the myths we mentioned above and the details that it is best to keep in mind as an alternative.

10 Harmful Blogging Myths You Need To Stop Believing

Fable: Blogging is straightforward.
Reality: It takes onerous work, time, and a robust mindset to be a successful blogger.

Fantasy: Blogging is all about writing.
Reality: Robust writing expertise are a bonus. What matters is your information of your subject and that you would be able to create content material, written or in any other case, that may convey that information to your readers successfully.

Fantasy: “If you build it, they will come.”
Reality: Readers gained’t visit your weblog of their very own accord; that you must reach out to them, inform them about your blog, and cause them to it.

Fable: Visitors equals success.
Reality: Both the quantity and quality of visitors matter to the success of your weblog.

Fantasy: You have to update your blog daily.
Reality: Attempt to create high-quality content material on a daily schedule, as an alternative of posting mediocre content in striving to submit each day.

Fantasy: Blogging is a contest.
Reality: Networking with other bloggers in your niche will do more good than isolating yourself by being too competitive.

Fable: Blogging is just too costly.
Reality: Blogging requires some financial investment, however it doesn’t need to be too high an funding.

Fable: All net hosts are created equal.
Reality: Some website hosts are better than others. Know what you need from an internet site host before deciding which one to get.

Fable: Blog design doesn’t matter.
Reality: Blog design works together with your content material in order that it’s introduced in the easiest way attainable.

Fable: Blogging is lifeless.
Reality: Blogging is NOT lifeless; it’s altering.

Now that you simply’re aware of those myths, use this data to steer your running a blog efforts in the appropriate course and maintain these myths from enduring.

Over To You

Have you ever heard any blogging myths that you simply feel I missed? Which of these blogging myths have you been taken in by before? Share it within the feedback!